It's a K-pop Thing

Girl Groups Run K-pop: Pt 1(NewJeans, LE SSERAFIM, Girls' Generation)

Alkemie Sound Lab Season 1 Episode 4

Something major happened in K-pop last year: For the first time since the aughts, girl groups outshone their male group counterparts. Not only did girl groups deliver hit after hit, but 2022 also saw 4th generation girl groups consistently vie for the top spot in K-pop music charts and award shows. And if “Ditto” and “OMG” are any indication of how this year’s gonna pan out, it’s looking like girl groups are gonna have another winning season.
ABOUT THIS EPISODE:
This is PART ONE of a mini-series examining how girls groups are dominating K-pop at the moment. Be sure to follow and subscribe to the show so you don't miss Part 2 of our discussion!
OUR GUEST:
To help us make sense of why 2022 was such a pivotal year for K-pop girl groups, we spoke to journalist (and friend of the pod), Lai Frances.  Lai Frances, has profiled acts like Le sserafim, Itzy, and Nayeon from Twice. She’s written for publications like MTV News, UPROXX, Tomorrow Magazine, among others.
EPISODE RUNDOWN:

  • 1- Intro: Why 2022 Was THE Breakout Year for Girl Groups (2:58)
  • 2- Guest Bio: Lai Frances, K-pop journalist (4:58)
  • 3- Interview Highlights:
  • Overview of 2022's big wins (8:06)
  • Is it time for boy groups to ‘step back’? (Pun intended) (14:18)
  • How have girl group concepts evolved? (18:19)
  • Are labels pushing out girl groups more? (21:50)
  • Touring for GG in 2023 & beyond (30:01)
  • HOT TAKE: Are boy groups stuck, (sonically)? (36:00)
  • Will the market get saturated? (40:11)
  • What's next for girl groups? (47:39)
  • 4- Closing Thoughts (49:13)

LET US KNOW: DO YOU THINK GIRL GROUPS ARE WINNING?
What do you think about girl groups in K-pop right  now? Do you agree that they're outshining the boy groups? Do you think they'll keep winning in 2023? Why/why not
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It's a K-pop Thing is hosted by two journalists and longtime K-pop stans, Alexis Hodoyán-Gastélum and Theresa Avila.

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